Salesforce and Google Cloud Announce Expanded Strategic Partnership to Unlock the Power of AI, Data, and CRM

Salesforce and Google Cloud today unveiled an enhanced strategic partnership aimed at empowering businesses to harness the potential of data and AI to deliver personalized customer experiences, gain deep insights into customer behavior, and run highly effective campaigns across marketing, sales, service, and commerce. This collaboration introduces two groundbreaking innovations that enable real-time data sharing with advanced predictive and generative AI capabilities, allowing businesses to leverage their data and custom AI models for enhanced customer predictions and reduced complexity in data synchronization.

In a recent study, 80% of business leaders emphasized the importance of data in decision-making, yet 41% found their data too complex and inaccessible to be truly valuable. This expanded partnership between Salesforce and Google Cloud addresses this challenge by providing seamless data access and understanding, empowering companies to harness their data for AI-driven insights that elevate customer experiences.

Salesforce Data Cloud + Google BigQuery:

Streamlined and Unified Data Access. Integrating Salesforce Data Cloud and Google BigQuery enables companies to create unified customer profiles, facilitating highly personalized experiences. By offering customers zero-copy or zero-ETL data access, Salesforce and Google Cloud ensure data access across platforms and clouds, effectively consolidating data in a single location. This groundbreaking integration reduces the cost and complexity of data movement or duplication while maintaining governance and trust.

Now a fashion retailer can merge CRM data, including customer purchase history and service interactions, with non-CRM data like real-time online activity or social media sentiment. By leveraging custom AI models, the retailer can predict customers’ clothing preferences and deliver hyper-personalized recommendations through various channels, such as email, mobile apps, or social media.
“AI and data are revolutionizing the way businesses operate and innovate, and together Salesforce and Google are empowering organizations to unlock the full potential of their trusted data, put AI insights into action, and personalize customer experiences like never before. This partnership paves the way for unprecedented innovation and business value for our customers.” – David Schmaier, Chief Product Officer, Salesforce

“Google Cloud and Salesforce share a commitment to helping businesses accelerate their data-driven transformations. This new partnership brings together one of the world’s largest data clouds from Salesforce with analytics and AI capabilities from Google Cloud, and represents a significant leap forward in businesses’ ability to generate more value and insights from their customer data.”

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