In a groundbreaking move to transform the landscape of online retail, Upp., the innovative eCommerce platform, has successfully raised $10 million in a Seed Funding round. This momentous achievement was made possible through the leadership of Bonfire Ventures, a leading U.S. venture capital firm. A Visionary Partnership for Retail Disruption Upp.’s Co-Founder and Chairman, Ben White, brings invaluable expertise to the table. Having built and sold MessageLabs, a company acquired by Symantec for $800 million in 2008, Ben’s entrepreneurial journey continues with the birth of Upp. in 2019. Teaming up with Co-Founder Drew Smith, they recognized the emerging era of retail automation and AI. Since then, Upp. has been steadfastly dedicated to revolutionizing eCommerce for both retailers and brands. Fueling Google Shopping Performance As a thriving Software-as-a-Service (SaaS) business, Upp. leverages cutting-edge technology to empower retailers and brands in enhancing their Google Shopping performance.

This achievement has been made possible by Upp.’s relentless commitment to innovation and Bonfire Ventures’ shared vision for the future. Bonfire Ventures on Upp.’s Potential Bonfire Ventures firmly believes that Upp. is the harbinger of a new era in online sales. Recognizing the immense power of Upp.’s platform, Bonfire Ventures foresees a revolution in how retailers market, price, and sell their products online. The talented team behind Upp., with their history of running multi-hundred-million-dollar businesses, ensures that the platform possesses the necessary horsepower to redefine the industry. Harnessing the Power of AI and Machine Learning At the core of Upp.’s infrastructure lies artificial intelligence (AI) and machine learning (ML) technologies. Upp.AI, the engine driving the platform, utilizes advanced AI and ML algorithms to analyze data in real-time, 24/7. Through intelligent ad spend optimization, improved product discovery, and invaluable insights, Upp.AI propels eCommerce sales to new heights. Transforming Google Ads Management Upp.AI’s impact on Google Ads management has been nothing short of remarkable. Retailers who have embraced the platform have witnessed a staggering 52% increase in Google channel sales within the first 12 months.

Furthermore, the platform’s ML capabilities continue to refine its performance, now achieving a growth rate that once took three months to achieve in just one week. Elevating Retail Excellence The complexities of the modern online retail environment have surpassed human capabilities alone. Upp.AI serves as a powerful ally, enabling retailers to excel in this fiercely competitive landscape. By seamlessly aligning the goals of finance and marketing teams, Upp.AI facilitates continuous improvement and ensures exceptional results around the clock. Empowering Global Brands Upp.’s transformative capabilities have earned the trust and loyalty of esteemed customers across the United Kingdom, Europe, and the United States. Industry giants such as Charles Tyrwhitt, Onbuy, Roman Originals, and Nkuku rely on Upp.’s advanced machine learning expertise to drive their Google Shopping strategies. The unique insights provided by Upp.’s technology empower these retailers, guaranteeing a sustained competitive advantage. Charles Tyrwhitt’s Testimonial Joe Irons, Chief Marketing and Sales Officer at Charles Tyrwhitt, praises Upp.’s pivotal role in their global online marketing channels. The platform’s assistance in scaling their marketing efforts, particularly through Google Performance Max, has amplified their brand visibility and unlocked new product categories. Charles Tyrwhitt acknowledges Upp. as a key partner, driving their success in reaching new customers. Unwavering Investor Confidence Since its inception in 2019