Albertsons Media Collective is redefining how retail media drives success by connecting brands with over 100 million loyal consumers across 2,000 stores nationwide. Leveraging data-driven insights, they cultivate deep customer relationships that translate into sustainable growth for partner brands. Michelle Weiskittel, Head of Media, Creative, and Operations at Albertsons Media Collective, spoke at Groceryshop with The Retail Podcast about their approach to transforming retail media networks into engines of collaboration and community-driven growth.
Albertsons Media Collective combines decades of grocery retail experience with modern digital tools, making it an ideal partner for brands seeking to reach highly engaged consumers. With more than 36 million shoppers visiting their stores weekly and a digital audience of 41 million loyalty members, Albertsons brings unmatched consumer insight to drive brand performance and sales.
The Power of Albertsons’ Platform
Albertsons Media Collective offers brands access to valuable media and content solutions that align directly with shopper behaviors. By understanding omni-channel purchasing patterns, Michelle and her team have built an ecosystem where brands thrive through targeted, data-driven strategies. With over 82% of shoppers taking digital steps in their grocery journey, Albertsons knows what drives engagement. Their first-party data allows brands to accurately target, personalize, and measure campaigns—ultimately increasing customer basket size and loyalty.
“Retail media fosters meaningful brand connections,” Michelle shared at Groceryshop. Albertsons is setting a new standard in retail media with a focus on long-term brand equity rather than short-term gains. Their holistic approach centers on performance, trust, and the meaningful connection between consumers and brands, creating a platform where both parties benefit.
A Consumer-First Approach to Retail Media
The effectiveness of retail media relies heavily on understanding customer behaviors. Michelle emphasized how Albertsons’ first-party knowledge of consumer habits and regional footprints helps brands create hyper-targeted campaigns. “We aren’t just offering impressions; we offer value through deep shopper insight and impactful brand storytelling,” Michelle said.
For instance, in the last year, 57% of Albertsons shoppers have used pickup or delivery services, indicating a strong embrace of digital convenience. This consumer-first approach informs the campaigns developed by Albertsons Media Collective, ensuring that each media solution is optimized to create seamless, enjoyable customer experiences across platforms—in-store, online, and in-app.
How Albertsons Drives Growth and Loyalty
Albertsons Media Collective’s approach centers on the concept of “growing together.” By leveraging premium data-driven solutions, brands can target the right consumers, monitor key performance metrics, and gain insights that matter. The focus on collaboration ensures that marketing initiatives are not purely transactional. Instead, brands and retailers nurture long-term relationships.
With transparency in reporting and no conflicting incentives, Albertsons offers what brands truly need: accountability and quality measurement. Their emphasis on stability gives brands the confidence to invest in their retail media efforts, knowing their campaigns are secure and data-driven.
The results speak for themselves—digital sales have grown by over 23%, and Albertsons shoppers now average 2.5 shopping trips per week. This growth is directly tied to Albertsons Media Collective’s strategic focus on cultivating consumer loyalty through impactful content and media partnerships.
The Future of Retail Media: A Focus on Community
Albertsons Media Collective’s commitment to fostering human connections stands out as they continue to innovate and deliver what brands want—scalable, measurable solutions that add value to consumers’ lives. For nearly 90 years, Albertsons has brought people together around the joys of food. Today, their media network does more than connect brands with shoppers; it builds community by creating memorable, personalized shopping experiences.
Michelle concluded her talk at Groceryshop by highlighting Albertsons’ forward-looking approach: “Our mission is to create connections that matter—uniting communities, brands, and consumers for a better experience.” With a combination of historical experience and modern media innovation, Albertsons Media Collective is uniquely positioned to be the partner that helps brands create meaningful consumer connections.
Ready to Join the Future of Retail Media?
Albertsons Media Collective is leading the transformation of retail media networks by prioritizing consumer engagement, data insights, and true brand collaboration. If your brand is ready to reach engaged consumers and drive sustainable growth, it’s time to leverage the power of Albertsons’ retail media platform.
