As winter’s chill sets in, there’s no better time to infuse your wardrobe with the warmth and vibrant spirit of Brazil. FARM Rio, the renowned luxury women’s wear brand, offers an escape from the cold, transporting you to the sun-drenched beaches and lush landscapes of Rio de Janeiro through its bold, feel-good fashion. Founded by Katia Barros and Marcello Bastos in 1997, FARM Rio has grown from a small booth at Rio’s Babilonia Feira Hype market into an international movement, spreading its message of happiness and joy through fashion.

A Celebration of Brazilian Culture and Sustainability

FARM Rio’s essence is deeply rooted in the rich culture of Brazil. The brand’s signature colorful prints—seen across a range of tops, dresses, jumpsuits, and jackets—are more than just style statements. They are a love letter to Brazil’s natural beauty and cultural heritage. By embracing FARM Rio’s clothing, you are not only dressing in vibrant, artfully designed pieces but also embracing the brand’s philosophy: “Dress in Happiness.”

This philosophy goes beyond aesthetics. FARM Rio is a Certified B Corporation, committed to environmental and social sustainability. In partnership with One Tree Planted, the brand donates one tree to be planted in Brazil’s biomes for every purchase made. To date, over one million trees have been planted, allowing fashion lovers to contribute to environmental conservation while enjoying luxurious designs.

From Local Fashion to a Global Movement

What started as a small endeavor in Rio has blossomed into an international sensation. With flagship stores in New York, Los Angeles, Paris, and London, FARM Rio’s reach continues to grow, spreading the joy of its prints and Brazilian-inspired lifestyle to women around the world. The brand’s creative director, Kátia Barros, has been at the heart of this expansion. Named one of Latin America’s 500 most influential people by Bloomberg, Kátia’s vision for the brand reflects her passion for cultural inclusion, sustainability, and social impact.

The Power of Prints: Turning the Mundane into Magic

At the core of FARM Rio’s identity is its “House of Prints.” The brand’s talented team of creators produces over 700 exclusive designs each year, transforming everyday clothing into wearable art. Each piece invites you to celebrate life’s simple pleasures, much like the vibrant energy of Brazil itself. Whether you’re strolling through the city or lounging by the beach, FARM Rio ensures that every destination becomes a happy place.

In a world where fashion can often feel routine, FARM Rio turns getting dressed into an act of self-expression and joy. This winter, step into their world of bold prints and vibrant colors, and experience the transformative power of fashion that speaks to the heart.