Mollys Market, https://www.mollysmarket.ca/ a leader in Canada’s gluten-free and vegan industry, is reshaping how baked goods are made, marketed, and enjoyed. Founded by Molly Robins just north of Toronto, this bakery is tackling dietary restrictions with innovative, indulgent treats. From chocolate chunk cookies to the Twix-inspired “Mojo Bar,” Mollys Market prioritizes inclusivity and quality, creating a community-driven consumer packaged goods (CPG) brand that resonates with Canadians.
A Bakery Born From Personal Challenges
Molly Robins’ journey began with her own health struggles during university, where chronic food intolerances and mold exposure forced her to adopt a strict gluten-free, dairy-free, and soy-free diet. Frustrated by the lack of satisfying options, Robins decided to create her own.
“Food is deeply emotional,” Robins says. “I didn’t want people like me to feel left out at gatherings, eating ‘sad salads’ while others enjoyed desserts.” Her vision to make high-quality, inclusive baked goods became the cornerstone of Mollys Market.
From Local Roots to Nationwide Growth
What started as a small retail shop quickly transformed into a wholesale operation supplying over 40 retailers across the Greater Toronto Area (GTA). Mollys Market products can now be found in cafes, grocery stores, and specialty shops, all while maintaining strict allergen safety standards.
“We’ve grown sustainably by focusing on our local community,” Robins explains. “Building these relationships is key to maintaining our quality and values.”
The Power of Clean Ingredients
Mollys Market stands out in the crowded gluten-free and vegan industry by prioritizing clean-label recipes free from gluten, dairy, soy, and other common allergens. Products are kept refrigerated or frozen to avoid preservatives, ensuring freshness and quality.
“Our recipes are both indulgent and allergen-friendly,” Robins shares. “We want everyone to enjoy our baked goods, whether they have dietary restrictions or just prefer better ingredients.”
A Canadian Product Line for Every Occasion
Mollys Market product lineup offers something for every sweet tooth:
- Chocolate Chunk Cookie: A classic made allergen-friendly.
- Double Chocolate Cookie: Rich, fudgy, and sprinkled with sea salt.
- Mojo Bar: A Twix-inspired delight rebranded for legal reasons.
- Peanut Butter Cups: Decadent, dairy-free treats in a pack of two.
- Brownies: Fudgy indulgence made with cashew butter.
To cater to diverse retailers, the bakery offers single-serve options for cafes and multi-packs for grocery stores.
Overcoming Challenges in the Canadian CPG Industry
Scaling a self-funded business in Canada’s competitive CPG space hasn’t been easy. Robins highlights the importance of deliberate growth to maintain quality. “Scaling too quickly risks compromising what we stand for,” she says.
Collaboration has also been vital. Informal mentorships with other Canadian CPG founders provided invaluable advice on packaging, distribution, and business strategy.
Embracing E-Commerce for Wider Access
In response to growing demand, Mollys Market is launching a revamped e-commerce platform this November, giving Canadians nationwide easier access to their products.
“Our old website didn’t reflect our brand,” Robins admits. “This upgrade will make it seamless for customers to shop our gluten-free and vegan treats online.”
Lessons Learned by a Canadian Entrepreneur
Reflecting on her journey, Robins advises entrepreneurs to prioritize balance and teamwork. “Define clear roles early, and don’t be afraid to delegate,” she recommends. She also stresses the importance of mentorship within Canada’s thriving business community.
Redefining Gluten-Free and Vegan in Canada
Mollys Market isn’t just a bakery—it’s a revolution in Canada’s gluten-free and vegan food scene. By championing taste, quality, and inclusivity, Molly Robins has built a brand that resonates with Canadians seeking better food options.
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