AliExpress is taking Singles’ Day shopping to a new level this November 11 with deals and interactive challenges designed to engage U.S. consumers looking for incredible discounts. With discounts up to 90% and the chance to win premium prizes like a PlayStation 5 for just $1, AliExpress is primed to make Singles’ Day an irresistible option for holiday shopping this season. This comes amid a broader consumer shift in the U.S. toward earlier holiday shopping as budgets tighten, according to the platform’s latest insights report.
Unprecedented Savings and the $1 Challenge
Singles’ Day, also known as 11.11 Global Shopping Festival, has grown into one of the world’s largest shopping events. This year, AliExpress is catering to U.S. shoppers by offering a comprehensive range of deals across tech, fashion, home goods, and beauty. Beginning November 8, shoppers can preview and add products to their carts in advance of the sale, which officially starts on November 11 and concludes on November 18.
A major highlight of this year’s event is the “$1 Challenge,” launched in partnership with Klarna, where consumers can win high-value items for only $1. Prizes include an HP laptop, Nintendo Switch, or $10,000 in flight credits, among others. The promotion not only promises unbeatable value but also showcases how a single dollar can go far during Singles’ Day.
“Shake that App” Challenge and $100 Daily Prizes
AliExpress has partnered with renowned dancer Taylor Terry to launch a social media challenge dubbed “Shake that App,” designed to get shoppers excited about Singles’ Day. Starting November 1, participants can log in to the AliExpress app and shake their smartphones three times a day for a chance to access special deals and prizes. By sharing the challenge link with friends, participants can earn additional “shake” attempts, increasing their odds of winning exclusive items in the $1 Challenge.
To kick off the campaign, AliExpress is encouraging TikTok users to participate in the “Shake that App” dance challenge. Each day, participants can share their own dance videos using Taylor Terry’s choreography for a chance to win $100 in AliExpress shopping credits. The contest is running from November 1 through November 18, with daily winners announced based on engagement metrics.
U.S. Consumers Prefer Early, Discount-Heavy Shopping Events
AliExpress’ new U.S. Consumer Insights Report highlights a strong preference for early holiday shopping events with steep discounts. Nearly 80% of surveyed U.S. consumers emphasize that sales and promotions are essential to their holiday shopping decisions. Additionally, over half expressed interest in a significant shopping holiday earlier than Black Friday or Cyber Monday, with 27% saying that an earlier holiday would help them spread out expenses.
“With our report indicating that 28% of consumers treat themselves only once a year or less, Singles’ Day is a way for shoppers to enjoy both the thrill of a major sale and the opportunity to snag great deals earlier in the season,” said Chris Carl, Head of Marketing at AliExpress U.S.
The report, conducted by Censuswide, surveyed 2,000 U.S. consumers to gauge their shopping preferences as the holiday season approaches. These findings reflect a growing trend among U.S. shoppers who want better deals and the ability to make thoughtful purchases without the financial rush of the typical holiday shopping season.
Exclusive “Dollar Deals” and Unreal Prizes
AliExpress is further enhancing the Singles’ Day experience with “Dollar Deals” and “Unreal Deals” designed to attract new and returning customers alike. For new users, the Dollar Express channel offers select products at $1, while existing users can purchase up to three products for the same price. Meanwhile, Unreal Deals offer larger prizes—ranging from gaming consoles to drones and high-end tech items—that are accessible through the app’s shake challenge and exclusive Mega Deal draws, co-sponsored by Klarna.
Singles’ Day as a Fun and Affordable Holiday Shopping Event
This year’s Singles’ Day is more than just a sale—AliExpress is actively engaging shoppers through interactive, digital challenges, underscoring the company’s goal to make the event fun and financially rewarding. Beyond the discounts, the social and gaming elements make shopping feel like an experience in itself, transforming Singles’ Day into an annual event where U.S. consumers can score significant savings and enjoy a sense of community through the brand’s unique promotions.
By combining steep discounts, a dynamic challenge, and high-value prizes, AliExpress is making Singles’ Day a powerful alternative to traditional holiday sales for U.S. shoppers. This event represents not only a chance for customers to secure extraordinary deals but also an opportunity for AliExpress to deepen its connection with the U.S. market.
Get Ready to Shake, Save, and Shop
With Singles’ Day around the corner, U.S. shoppers can look forward to an array of discounts and a chance to win significant prizes with AliExpress’ $1 Challenge. Whether consumers are looking for early holiday deals or a chance to treat themselves, Singles’ Day offers the ideal blend of affordability and excitement.
AliExpress invites shoppers to download the app, join the $1 Challenge, and take part in the “Shake that App” TikTok challenge for a chance to win daily prizes. With deals set to reach their peak on November 11, consumers are encouraged to add their favorite items to their carts early and prepare to make the most of one of the year’s largest shopping events.
